Press release

Navico Press Release


Navico France signs distribution agreement with KENT Marine Equipment.

Egersund, Norway – Navico – leading provider of marine electronics and parent company to the Lowrance®, Simrad®, B&G® and C-MAP® brands, is pleased to announce the signing of a distribution partnership agreement with KENT Marine Equipment.


From January 1, 2021, Kent Marine Equipment, an affiliate of Alliance Marine Group, will become the distributor in France for the Lowrance®, Simrad®, B&G® and C-MAP® brands. This exciting new partnership offers a great opportunity for both parties. Kent Marine Equipment, founded in 1974 and headquartered in Saint-Herblain, brings a wealth of experience in the distribution of marine technical equipment, providing state-of-the-art technical support in both the recreational and commercial markets, and 24-hour delivery service. While Navico offers highly innovative and superior products dedicated to the fishing, sailing, and power boating segments.

“We are delighted to partner with Kent Marine Equipment” said Alain Pakiry, Chief Commercial Officer at Navico. “This partnership offers true added value to our customers, enabling us to deliver high customer service that aligns with our premium brands. Customers can expect improved technical support and after sales service, as well as fast-paced logistics and stock availability. As part of the large organization Alliance Marine Group, Kent is a marine focused company that shares our passion for marine navigation and we are looking forward to a long and prosperous business relationship.”

“This partnership represents an exciting new chapter for Kent Marine Equipment”, said Yann Bouctot, Chief Operating Officer at Alliance Marine. “We are proud to be working with Navico, their prestigious brands offer premium quality, industry-leading technology and unique market positioning. With brands dedicated to fishing, sailing, cruising and commercial, Lowrance®, Simrad®, B&G® and C-MAP® will be great additions to our portfolio. This strategic partnership gives us access to a broad range of products, enabling us to extend our offering and in turn our position in the market in France. We see a huge growth potential together.”

Effective from January 1, 2021, this partnership agreement will cover France and the French administered territories

About Navico :

Navico is a global leader in marine electronics. The combination of Simrad, Lowrance, B&G and C-MAP brands has created a truly global company with approximately 1500 employees and distribution in more than 100 countries. For more information, visit

About Alliance Marine

Alliance Marine specialises in the distribution of equipment and replacement parts for refurbishment and maintenance in the leisure and commercial marine sectors. Backed by its 700 employees and representing the most iconic brands , Alliance Marine is the leader in the sector in Europe with local presence in France, Italy, Germany and the UK and also has a presence in the USA. For more information, visit

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